RoadUse

Driven to distraction?!? Drivers, Road Use, Driving... and other methods of getting from A to B... a general discussion on where the presumptions of so-called 'experts' are muddle-headed and just plain wrong!

Tuesday 12 June 2007

Car Industry Uncertainty... where does the future lie?

With Landrover and Jaguar for sale by Ford, where does the future of British luxury brands lie?

Were a mass-market brand like Ford, and specialist brands like Landrover and Jaguar, really suited in the first place?

Jaguar is a top of the range brand, the cars use more fuel... but is that a true reflection of their carbon footprint? Perhaps our esteemed politicians, and many pundits who like to grab a bandwagon might THINK a little deeper!

How about the carbon footprint costs of the actual physical production, plus design and testing of vehicles - how long is a vehicle's projected life?

When it comes to Landrover Defenders they have been in production since 1948 and I think I am right in stating that 70% of them are still being used today. Sturdy construction!

What about injury statistics for the different types of vehicle, and resultant hospital costs?

I imagine if luxury brands and 4x4's were judged on a fuller range of figures, rather than just on the amount of fuel they consume... then they would come out as the better bet as far as carbon footprints are concerned.

[Plus something no-one seems to take into consideration... fuel consumption depends upon the driver and the way they drive.]

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